“Efficiency is the biggest benefit of a standardized workflow; standardization being the necessary foundation of any successful automation,” Jan De Roeck, director, industry relations and strategic marketing for Esko, says. “Nowadays, influenced by evolving consumer trends, and brand and retailing competitive intensity, the number of product variations required has expanded significantly, escalating print production complexity and reducing run lengths.”
Karis Copp is a U.K.-based journalist and communications specialist. With a background as a writer and editor in the print industry, she writes about print and technology news and trends, reports on industry events, and works with businesses to help them tell their stories and connect with their customers. Follow her on Twitter @KarisCoppMedia.