The successful implementation of automation software is a boon for packaging workflow efficiency. It is becoming increasingly central to production as run lengths get shorter, the popularity of customization and personalization continues to soar, customer demands continue to evolve, and of course, the shifts brought about by COVID that have forced businesses to reevaluate the number of people and touchpoints needed to get the job done.
Karis Copp is a U.K.-based journalist and communications specialist. With a background as a writer and editor in the print industry, she writes about print and technology news and trends, reports on industry events, and works with businesses to help them tell their stories and connect with their customers. Follow her on Twitter @KarisCoppMedia.