Packaging Software Leading Production Success
As you may be able to imagine, the pandemic was a catalyst for interest in iC3D. Hardaker comments:
“We’ve been saying all along, ʻhey, why don’t we do it virtually?ʼˮ he says. “iC3D is a virtual way to visualize and mockup packaging up to a print quality level, as if you were seeing the product itself. The advantage of iC3D is that we’re working with real print data. We’re working with Illustrator files, we’re adding real RGB and CMYK colors, we’re adding Pantone colors, special effects, gold, bronze, and silver, and then we are ray tracing them in real time.”
Karis Copp is a U.K.-based journalist and communications specialist. With a background as a writer and editor in the print industry, she writes about print and technology news and trends, reports on industry events, and works with businesses to help them tell their stories and connect with their customers. Follow her on Twitter @KarisCoppMedia.
