Packaging Software Leading Production Success

“We accelerate the process from design to final product on the shelf, supporting throughout all stages of the value chain,” Hardaker says.

Hardaker outlines an example of how the iC3D package can stimulate the process of bringing a product to life: Take a well-known gin brand such as Tanqueray that wants to bring a limited-edition bottle to market as a Halloween promotion, and the plan is to release an orange bottle instead of their traditional green. With so many decisions to be made back and forth between marketing teams, brand owners, and packaging companies themselves, all the stakeholders in the process would normally need to sit in face-to-face meetings with physical objects. With iC3D, they are able to generate more visuals, more alternatives, more colorways, the ability to view the bottle as a 75cl version rather than a liter, and so on. It also means the print trial run is more likely to go without a hitch, rather than potentially costly errors after bottles have been purchased, time on the press has been booked, and deadlines for getting the product in stores before the seasonal event has been missed.