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Karis Copp
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“A lot of standardization is about having a clear definition of what the color is and being able to communicate that effectively to your suppliers, and then having a mechanism to approve that color,” Levine says. “The faster you can do that, the quicker you can get from inspiration to shelf. You shorten that cycle by streamlining communication and approval processes.”
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Karis Copp
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Karis Copp is a U.K.-based journalist and communications specialist. With a background as a writer and editor in the print industry, she writes about print and technology news and trends, reports on industry events, and works with businesses to help them tell their stories and connect with their customers. Follow her on Twitter @KarisCoppMedia.
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