Levine adds that in a modern packaging workflow, software and hardware are so intertwined, printers and converters should consider both aspects as they pertain to any equipment addition.
“There’s no such thing as just hardware anymore,” Levine says. “Everything you have is hardware with some piece of software in it. Everything is smart. The days of selling software and hardware separately instead of considering how they work together are gone.”
Karis Copp is a U.K.-based journalist and communications specialist. With a background as a writer and editor in the print industry, she writes about print and technology news and trends, reports on industry events, and works with businesses to help them tell their stories and connect with their customers. Follow her on Twitter @KarisCoppMedia.