Color Management
Advancements in color management software continue apace, and color consistency is crucial in packaging. Even in corrugated, once available in ‘whichever color you want as long as it’s brown,’ it is now bursting with a whole range of colors and specialty effects thanks to the growth of digital, offering brands another opportunity to connect with customers. Color management software specialist GMG Color has developed new products to support those brands adopting digital technology, such as GMG ColorBook. ColorBook’s digitally printed Pantone color simulations created with GMG ColorServer and GMG OpenColor have been developed to show printers and converters how to simulate Pantone colors and brand colors with fixed ink sets of four to seven inks.
Karis Copp is a U.K.-based journalist and communications specialist. With a background as a writer and editor in the print industry, she writes about print and technology news and trends, reports on industry events, and works with businesses to help them tell their stories and connect with their customers. Follow her on Twitter @KarisCoppMedia.