Packaging Segments Highlight Major Sales Opportunities in 'Top 100 Print Buyers for 2022' Report

As the printing industry, in tandem with the U.S. economy, rebounds from the pandemic, print service providers can pivot away from COVID-related products — like PPP and directional signage — to refocus their sales efforts on print buyers within key print market verticals.

But what vertical markets should CEOs, sales managers, and print salespeople target in an unsettled, inflationary environment fueled by rising input costs, including consumables (especially paper) and labor rates? A sales environment where printers are struggling to pass along these added costs of doing business to their clients?

One good research tool is the most recent “Printing Impressions Top 100 Print Buyers for 2022” (PI-100), an annual list and expert analysis created by longtime printing industry forecaster Vincent Mallardi, which builds on last year's rankings and commentary.

Among the Top 100 entities expected to procure a total of $57.852 billion worth of printing in the coming year, Mallardi highlights three essential sectors that appear more willing to accept higher pricing levels passed along by printers due to inflation and increases in their input costs: Logistics/Freight, Food/Beverages, and Health.

Top Print Buyers Sectors for 2022

Overall, the Top 25 print buying entities will account for nearly one-half of PI-100 demand and likely more than one-sixth of all printing buys, according to the research report. Among the entire PI-100, the rankings of top print buying sectors will be Medical/Pharma (15.1%), Packaged Foods (11.8%), Personal Care (8.3%), and Telecom (7.9%).

Not surprisingly, the U.S. Postal Service (USPS) maintains its ranking as the No. 1 print buyer of the PI-100 list. It is helping to drive the Logistics/Freight market as it focuses on growing its packaging delivery business to offset the ongoing decline in mail volumes. Even so, labels/packaging still account for more than half of its $2.03 billion annual print spend. New, however, will be major expenditures for fleet graphics as the agency begins to replace its delivery vehicles with 165,000 next-generation vehicles during the next 10 years.

Click here to download this free report, which also provides information on the other 99 entities that comprise the “Printing Impressions Top 100 Print Buyers for 2022.” Happy selling!