Packaging Responsibly

Packaging is supposed to grab my attention, and grab my attention it did—prior to it being left on the floor. The images on the paperboard had a brightness not achieved on the artwork with the DVD case. There was some foil decorating, as well as some embossing. The embossing was in an area where such tactile effects are lost on the person holding the sleeve, so again, I found myself questioning the sleeve’s existence.