Packaging Responsibly

But since I write about how packaging works to grab consumers’ attention, I put my annoyance aside for a few minutes and took a look at one of the discarded sleeves and tried to figure out how this paperboard sleeve actually serves as functional packaging. Alas, I have yet to find success here.

Right off the bat, even a cursory glance revealed that there was no new information on the sleeve not found on the DVD case itself. The sleeve wasn’t doing anything to communicate unique information that the DVD case could not. In fact, it appeared that the image on the DVD case is the exact same one on the paperboard sleeve, except for the bar code. There’s a cutout on the paperboard so the bar code on the DVD case can be scanned. I asked myself, “What’s the point?”