Packaging Responsibly

Since arriving on the package-printing scene two years ago, I have come to appreciate the thought that goes into designing a package. And even though I consider myself a “stick-to-the list” type of shopper, there are still those occasions where a package catches my eye, for whatever reason, and I make the impulse buy. It’s usually in the supermarket, and I’m usually hungry at the time—the perfect storm for such a purchase. It happened recently when I bought brownie mix that was on sale for 10 boxes for $10. No, I did not buy all 10, just one. Was it the image of the brownie that drew me to it or was it the price? If it was the brownie, I don’t think it was the print job on the package that did it, but I could be wrong. Whatever the reason, a brownie mix company got my buck. Nonetheless, product packaging plays a huge role in getting consumers’ attention and holding it. There are so many great effects consumer goods companies can use, but every so often I find myself staring at packaging and wondering, “Why?”