Plan Ahead
Printers must be proactive and consider what steps are required to protect their customers’ brands from external threats—even if their customers don’t.
Another overt method is using a specialty process or specialty inks, such as incorporating foil components into the packaging through cold- or hot-foil stamping. Foil can carry an additional image or three-dimensional hologram that is difficult for a counterfeiter to reproduce. Some converters employ micro-embossing techniques to create a special appearance and texture in the substrate itself. Anyone can see and feel the embossing, and while the technique can be copied, it is difficult to do so convincingly. The same applies to specially formed diecuts, special scores, folds, or clear windows.
- Companies:
- Heidelberg
- Places:
- U.S.
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