Plan Ahead
Printers must be proactive and consider what steps are required to protect their customers’ brands from external threats—even if their customers don’t.
Protection measures anyone can see have the added benefit of increasing consumer confidence, not to mention enhancing security. As overt security features are obvious, this approach is mainly about making the package harder to copy. That starts with the substrate itself—the more special the substrate is and the way it is printed and/or finished, the harder it becomes to copy. Good examples are plastic packages with lenticular surfaces featuring 3D effects or other very high-end (and typically expensive) materials with a unique touch and feel.
- Companies:
- Heidelberg
- Places:
- U.S.
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