Plan Ahead
Printers must be proactive and consider what steps are required to protect their customers’ brands from external threats—even if their customers don’t.
• What is the potential risk?
• What is the potential reward?
A good place to start, for example, is the current estimate of damages due to fraud. It’s also important to understand what could be tampered with in the future. For example, are their customers facing the threat of a “copycat” product in fake boxes? Or, refills in original boxes? There is no such thing as a one-size-fits-all security solution; rather, it is very much a consultative sales process.
- Companies:
- Heidelberg
- Places:
- U.S.
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