Plan Ahead

Since packaging is often a consumer’s first physical interaction with a retail product, adding security features to the package itself is the first line of defense in the battle for brand protection, allowing consumers, retailers, and brand representatives alike to detect fraudulent products. Different levels of security are required based on the value of the product, leading to a variety of methods to facilitate brand protection. Some techniques may be copied and very few are 100 percent foolproof. However, the intent is to make fraud more difficult for people with criminal intent—and easier to detect for the end consumer.