Plan Ahead
Printers must be proactive and consider what steps are required to protect their customers’ brands from external threats—even if their customers don’t.
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Finally, it is a must for printers to stay up to date on the latest developments of security features. New trends emerge constantly, such as RFID (radio frequency identification) tagging of packages, or even individualized imprints that allow for easy identification.
Even though it might take a long time from the first customer conversation to printing a security-enabled package, once printers do it, their customers make a choice for the long run—a decision that can benefit both the customer and the printer. pP
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- Companies:
- Heidelberg
- Places:
- U.S.
Jörg Dähnhardt
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