Plan Ahead
Printers must be proactive and consider what steps are required to protect their customers’ brands from external threats—even if their customers don’t.
Anyone using a decoder can detect the hidden image or pattern, thus verifying the authenticity of the packaging and brand identity. Depending on the technology employed, such decoders are inexpensive to produce in large numbers. Many are plastic and about the size of a credit card, so they are also easy to carry and use by anyone charged with safeguarding a brand. The main advantages of hidden images are that they don’t change the look of the original design and they can be printed with conventional offset technology. In advanced applications, a hidden image can even be printed with special coatings or pearlescent inks—adding yet another layer of security.
- Companies:
- Heidelberg
- Places:
- U.S.
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