Plan Ahead
Printers must be proactive and consider what steps are required to protect their customers’ brands from external threats—even if their customers don’t.
Microprinting also can be effective in helping users avoid would-be counterfeiters who use simple photocopy machines to do their work. In microprinting, very small text appears to the eye as a line or a geometric pattern, when in reality a text message is hidden in the fine print, which if destroyed provides proof of tampering. Anyone who has scrutinized U.S. currency under a loupe or microscope has seen microtext—very small printing visible, but generally unreadable, to the naked eye. Printers and manufacturers concerned with brand protection can hide microtext anywhere on a package or create a text pattern than appears as a line.
- Companies:
- Heidelberg
- Places:
- U.S.
Related Content
Comments
