Plan Ahead
Printers must be proactive and consider what steps are required to protect their customers’ brands from external threats—even if their customers don’t.
Printers may also use special inks that have a distinctive scent when rubbed or temperature-reacting inks that disappear or change color when touched by a warm human hand. Messages such as “rub here for citrus smell,” or “place hand here to check for original,” add an element of interactivity to the packaging. One special variety of such ink only reacts to rubbing with a coin.
- Companies:
- Heidelberg
- Places:
- U.S.
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