DESIGN INNOVATION

Reflecting the historic logo and color scheme of Minute Maid, the leading brand in the Company's juice portfolio, the redesigned packaging reportedly brings a cohesive, unified look and feel to the Company's global juice brand lineup. The modernized design is intended to build on elements of the Minute Maid visual identity, including the black rectangle and white logotype lettering while adding a green horizon mark, refreshing fruit photography, and natural imagery to underscore the juice brands as a source of delicious fruit.