DESIGN INNOVATION

"MWV also provided design and emotional rebranding strategy support to Victorinox Swiss Army to capture new select niche audiences. Our ability to maneuver in those markets allows us to control the production of our packaging, ensuring that the look and feel of the Victorinox Swiss Army products in Europe is consistent with its branding in the U.S.," says Jeff Kellogg, vice president of MWV's Natralock packaging business. "Given MWV's unique global capabilities, we are able to meet Victorinox Swiss Army's needs on an international level throughout the supply chain." pP