DESIGN INNOVATION

International Label Integrates Logo

HILVERSUM, THE NETHERLANDS—Anthem Worldwide, a Schawk Strategic Design Company, has released its new label design for international beer brand Grolsch that integrates "The Mark", a new symbol derived from the Grolsch logo.

Grolsch is a brand and company whose rich traditions date back to 1615. The focal point of Grolsch's commercial activities lies in the Netherlands, Grolsch's historic home market. Made in Holland, yet enjoyed all over the world, Grolsch exports its beer to more than 50 countries. Important international markets for Grolsch include South Africa, the United Kingdom, the United States, Canada, Poland and Russia. The Grolsch brewery in Enschede is one of the most eco-friendly breweries in the world. SABMiller plc, one of the world's leading brewers, acquired the Grolsch business and brand in February 2008.