How the Packaging for Eilish Managed to Capture the Essence of the Superstar

When it came to releasing her first perfume, singer-songwriter Billie Eilish needed to make sure the packaging was just right. It needed to reflect her music, her brand, and her love of the human body, as well as the environment: But most importantly, it needed to reflect her.

“Fragrance has always been such an enormous part of my life and existence since I can remember, and it was a dream to create this scent and bring my ideas to life,” Eilish wrote on Instagram.

According to a case study released by Diamond Packaging, Parlux Ltd. partnered with Diamond to create packaging that captures the essence of the musical artist … and they were able to do it sustainably.

To read on, visit Brand United.