Packaging Design Ideas to Bolster Your Brand
Brand owners can use these packaging design ideas to get the most recognition for their brands.
The concept behind the iD Gum packaging was to inspire teens to explore and discover new things through play. To incorporate this concept, a cellophane wrap with a patterned design that partially hides the artwork invites teens to take a look at what lies inside. The packaging facilitates interactivity between teens, their peers, the gum, the games, and ultimately the brand itself.
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