Packaging Design Ideas to Bolster Your Brand

Real world applications

To bring to life how these concepts can be put into practice, consider how Landor has recently designed and refreshed the following packaging for our clients.

iD Gum: Creating a new brand. The chance to create a new brand in a new category is rare these days—it's like winning the lottery in the branding and packaging worlds. Creative teams love to imagine what-ifs and explore various scenarios that address consumer challenges. It's much easier to measure packaging ROI if you are creating a new-to-the-world brand or category. With new brands, you don't have years of a brand's life shaping consumer perceptions.