Packaging Design Ideas to Bolster Your Brand

Keep it simple—Consumers are overloaded and don't have time to figure out your brand. If your package is too complicated, the consumer will move on in mere seconds. Simple ideas are best understood by consumers, especially when you don't have lots of marketing dollars to explain your big idea or the meaning behind your nomenclature. Start with crafting efficient and effective priorities of communication (POC). Brand teams often create briefs listing seven to ten (or more!) POCs for a tiny front label. Consumers get lost after three, so make sure you prioritize the most important aspects of your brand. You can share all of the other information on side or back labels—or better yet, in other media sources.