Packaging Design Ideas to Bolster Your Brand

Landor helped strengthen the brand's ownable equities and created a new cast of Sour Patch characters. While still in the early stages of marketing, it appears that Sour Patch's graphic system will be compelling at shelf and draw consumers in during that first moment of truth.

ROI sense

Making the decision to either slightly refresh your package or do a major overhaul depends on the health of your brand. We often see brands that have been declining over the years, yet are hesitant to implement a packaging redesign. Today's brands need to continually advance forward to remain relevant. If you think of your brand's packaging as the living, breathing way in which your product is brought to life, then continually evolving your package makes ROI sense. pP