Packaging Design Ideas to Bolster Your Brand

Sour Patch: Refreshing an iconic brand to remain relevant. Some brands do it to combat copycats, others refresh only when introducing a new variant. Sour Patch refreshed its package to avoid look-alikes and breathe new life into the brand. Before starting the project, the Landor team mined the brand's equities by identifying what was important to stakeholders and how it differentiated from the competition.