Packaging Design Ideas to Bolster Your Brand

Even the brand colors of yellow and blue came from the Swedish flag. Designers used imagery to evoke modern and traditional elements of Sweden and the source countries of the coffee beans. For example, French folk traditions are saluted on the graphic for French roast; Colombian coffee comes in a bag depicting a clay house, reflective of Colombian residences. Never before on the pack had the brand taken advantage of its heritage and rich coffee culture.