packagePRINTING's Top 5 Stories from August
Welcome to our new monthly feature, in which we'll provide a roundup of the top five stories from the previous month based on visitors to our website. In August, readers were most interested in NFL-themed packaging, NFC enabled wine bottles, zero-waste grocery stores, the latest trends in folding cartons and the state of the label industry.
- Tostitos Launches 'Lucky' Packaging in Time for Football Season We're about 48 hours from the start of the 2017 football season and Tostitos has launched an innovative packaging campaign that incorporates several NFL teams. In addition to team-branded packaging, there are multimedia and social media elements to this initiative.
- What Led to the Largest-Ever NFC Deployment in Wine and Spirits? NFC-enabled packaging seems to be gradually catching on. So when we heard about the largest ever deployment of NFC in a major packaging market, we got in touch with Thinfilm, the NFC tag manufacturer, to find out more.
- Could Zero Waste Stores be a Growing Threat to Packaging? Having originated in Germany, grocery stores without packaging have made their way to North America. As this trend continues to gain traction, is it a threat to package printers and converters?
- PPC Reveals Four Key Trends in Folding Cartons and Rigid Boxes This look into the latest trends in the folding carton segment comes from the Paperboard Packaging Council, which put together this list based on information from its annual North American Paperboard Packaging Competition. There's some excellent insight here that any folding carton converter could benefit from.
- State of the Industry: Labels If you want to take a look at how the label industry is faring in 2017, you'd be well served to take a look at this in-depth report from Patrick Henry. There's plenty of opportunities in the label market, but only for those willing to take risks and be creative.
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
