Excellence Awards: Time to Party

For this package, Corby Distilleries, Pigeon Branding and Design, and Hub Folding Box Company collaborated on the design right from the start. Corby Distilleries established the need for a package that is geared towards the highly technical and younger (but legal-age) consumer. The package becomes an "instant" bar—or highly technical iBAR—when the consumer removes the bottles from inside.