Consensus Builder

Hickey learned the value of differentiating a company from the competition while in the computer graphics field and applied this lesson in the printing arena. "I was surprised by the lack of differentiation among competitors compared to what I was used to in the computer world, so I embarked on a talent search to create a label application division that would use new technology to place us above the rest," he says. The resulting business, called the Red Rock Division, is a great source of pride for Hickey.