Be Heroes
The importance of the package printer is immeasurable when it comes to designing a package to succeed for a consumer packaged goods company.
When to come to the table
Basically, as the printer responsible for converting film into packaging, or paperboard into cartons, the earlier you come to the table the better. That includes being proactive and not waiting to be called in. "Innovation is key," says Seidner. "Sustainability, increased quality, cost reduction—we believe that many CPCs view their packaging, design, and print suppliers as partners in all the above."
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