Be Heroes
The importance of the package printer is immeasurable when it comes to designing a package to succeed for a consumer packaged goods company.
McCarthy asserts, "We do a lot of work in the area of understanding how consumers interact with our products and what we can do to make them more delightful, more exciting, more desirable, and more advantageous versus the competition for our consumer and customers. Researching and studying trends is a big part of that."
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