Be Heroes
The importance of the package printer is immeasurable when it comes to designing a package to succeed for a consumer packaged goods company.
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At Fisher Design, a design firm located in Cincinnati, Ohio, step one is determining the brand's objectives. "Typically, when our clients come to us, they have a challenge or a problem if it's an existing product line out on the market," says Bryan LiBrandi, CEO. "Or, if it's a new product, they don't have a problem, but they are basically seeking how to optimize the design." He continues that Fisher Design will work with the customer to identify the target, understand if it's an existing brand, what the key positioning elements of the brand are, and ensure that all this information is in its design brief.
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Chris Mc Loone
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