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The importance of the package printer is immeasurable when it comes to designing a package to succeed for a consumer packaged goods company.
For Unilever, the life cycle begins at the point of manufacture (getting the package from a printer or converter), and then to Unilver's facility. Then there is the distribution process to retailers, and to the stores, and then onto the shelves. "At the end of the day we're designing a product that has to fulfill a wide range of needs," he says.
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