Be Heroes
The importance of the package printer is immeasurable when it comes to designing a package to succeed for a consumer packaged goods company.
Push the envelope
No one wants to hear, "No, that can't be done." Printers are solutions providers—the heroes of the job. They take a concept and make it work. "We really value printers that give us the time to sit down and go over our art, to actually rise to the challenge. There are times when we are challenged with the press capabilities and creative solutions to push the envelope and help us get there. That's a big win for us when we can work with a printer and actually achieve that," says LiBrandi.
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