Be Heroes
The importance of the package printer is immeasurable when it comes to designing a package to succeed for a consumer packaged goods company.
To these ends, Unilever, Fisher Design, and Smith Design all make sure they bring printers in as early as possible.
"Once the client has approved the concept, we like to take it to the printer and have a prepress meeting where we set the print method, color count, and any radical die changes from things we've done in the past. We basically go through all of it and discover if there are any problems I need to solve and, more or less, set the standard," says LiBrandi.
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