Poised for Growth

Of course, sustainability is another area that Klotter believes will create changes, and therefore, opportunities in the label business. "Clearly, the direction is toward less mass, less waste, lower conversion energy, and easier recycling," McKernan observes. "Since our customers are selling their products to Wal-Mart and other retail channels, it's only natural that we are subject to environmental audits and scorecards from our customers. We have many great examples where we recycle matrix and help customers find sources to recycle spent liner. We also have eliminated corrugated with many customers where we utilize reusable containers. In addition, we constantly challenge ourselves to look at lighter weight papers and thinner gauge pressure-sensitive materials to further drive out unnecessary waste and cost."