High-Impact Graphics

Because Trinity has its own design division, the company generally drives the direction of the packaging using its own resources. From time to time, however, the company also works with outside advertising agencies to pull together a client package. Often the agency already will have a concept and is looking to Trinity for a solution that will print flexo and help sell the product, while retaining the integrity of the original idea. “This is where our flexo experience and our vast knowledge of image enhancement techniques pays off,” Smithson says.