High-Impact Graphics
These days, what’s on a package can sometimes be as important as what’s in it.
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Since it is often impossible to reproduce the effects of lighting and a wide variety of specialty finishes (such as metallic effects) in a flat proof, designers can use simulation software to view how a finished piece will look. One example of software that can help resolve these issues is EskoArtwork’s Visualizer. This system builds 2D and 3D visual models from graphic files by adding information about substrates, special inks (like metallics), and finishes (e.g., varnishes).
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Jean-Marie Hershey
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