High-Impact Graphics
These days, what’s on a package can sometimes be as important as what’s in it.
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Closely related to lenticular effects are holograms, flat surfaces that appear to contain a 3D image. In the converting realm, holographic films or foils may be laminated to paperboard to give it strength. The film is also cut into shapes desired for the final product and may be printed with messages. Heat- or pressure-sensitive adhesive is applied to the back of holograms that will be affixed to other objects or used as stickers.
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Jean-Marie Hershey
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