High-Impact Graphics
These days, what’s on a package can sometimes be as important as what’s in it.
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What is a special effect?
A high-impact special effect can be a function of the inks and substrates used in printing, the equipment used to manufacture a package, as well as the software used to produce and refine a design. Examples include, but are not limited to, metallic inks, lenticular and holographic printing, and hot or cold foiling. Again, from a prepress perspective, the challenge is to provide the best solutions for graphic development, proofing, and final printing forms.
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Jean-Marie Hershey
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