High-Impact Graphics

You want it when?

The approval process can be short and sweet, or it can take forever, Smithson says, especially if a given design fails to “wow” the client at the concept stage. In that case, the project could be subjected to numerous proofing exercises until the client decides which one they like best. As a rule, the proofing process usually starts with PDF proofs over the Internet, then to hardcopy proofs produced on the substrate to be used in the print run, which can also be used for photo shoots or mock-ups.