High-Impact Graphics

The influence of structural design is integral to many of the packaging solutions Trinity recommends. As mentioned above, EskoArtwork software enables the company to engineer a shrink wrap to fit on odd-shaped containers that are multiplying in today’s marketplace. In the folding carton market, structural options might include adding a window or strengthening an embossed image, with attention to the rigidity of the carton and optimal exposure of the product inside. “In the food and beverage market, we must always ensure that the components of a package—ink, substrate, etc.—conform to USDA regulations for food contact,” Smithson says.