High-Impact Graphics

In a retail environment, a consumer’s first impression can be decisive. That means a package’s ability to deliver a sensory punch is a must for brand owners. The proliferation of specialized “high-impact” solutions (inks, foils, and other materials such as shrink labels, holographics, and lenticulars) is good news for consumer product companies (CPCs) looking to differentiate their products, as well as for designers working with a variety of applications. From a prepress perspective, the task is to supply end users with high-impact packaging with significant perceived added value that will create dramatic interest for the consumer, while presenting the converter with the fewest headaches.