A Design Process Success Story
There’s no blueprint for successful package design—
but make sure you get into the process early.
Jaworski adds that the package designs Anthem created for the ICBINB! campaign are validated by consumers during various rounds of consumer research either qualitatively, quantitatively, or both. "At the end of the day, it's the consumer who lets us know if we have permission to move into an area visually or not," she says.
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