A Design Process Success Story
There’s no blueprint for successful package design—
but make sure you get into the process early.
Getting the process going
When it comes to designing a package, Unilever relies on relationships it has established over time with both design companies and printers. Anthem Worldwide (www.anthemww.com), a Schawk Strategic Design company, was its design partner for this project, and Malnove its printer. In both cases, Unilever knew going in how each vendor operates and its capabilities.
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