A Design Process Success Story

Managing all these facets from beginning to end is a serious task, but does not have to verge on impossible.

I Can't Believe It's Not Butter

Unilever (www.unilever.com) recently launched its "I Can't Believe It's Not Butter!" (ICBINB!) Cooking & Baking Sticks product. Although the new product's pack wasn't challenging in terms of physical appearance (Unilever did not deviate from the standard margarine/butter 4-stick pack), there was a lot of thought put into how to develop an innovative look and feel that would cause the package to jump off shelf.