A Design Process Success Story
There’s no blueprint for successful package design—
but make sure you get into the process early.
Integrated process
According to Jaworski, communication is crucial to the entire process. "The key is communication and teamwork—looking at all parts of the process and all the players in a process as partners," she says. "No one component of the entire work stream is more important than another. It has to work in harmony; it has to work collaboratively. It can't be once we get our part done, we throw it over the wall and hope it works out on the other side."
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