A Design Process Success Story
There’s no blueprint for successful package design—
but make sure you get into the process early.
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Integrated process
According to Jaworski, communication is crucial to the entire process. "The key is communication and teamwork—looking at all parts of the process and all the players in a process as partners," she says. "No one component of the entire work stream is more important than another. It has to work in harmony; it has to work collaboratively. It can't be once we get our part done, we throw it over the wall and hope it works out on the other side."
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Chris Mc Loone
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